Marketing Moments – First Impressions

27 July, 2017 (16:02) | Business News Perth | By: Laure Brittani

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If you are a business, you probably already know that first impression is everything especially to new and small business owners. Of course, most of our customers make majority of their judgements in a snap judgement.

You might not realise it, but when you visit a shop or a business premise, within minutes you will have both decided whether you like the business, whether you buy their product/service or whether and whether you could work with them.

First impression in business can dictate whether or not you end up getting clients and customers that is why it is incredibly important. It can dictate whether or not you end up getting clients and customers In that snap judgement. Thus, it means that you can lose a lot of money or career potential within seconds and it will be incredibly difficult to try and change opinions after this point.

In life, it is not nice to judge a book by its cover. In business however, the way you, your employees, and place look will also have a big impact on the unconscious ways that your potential clients see you, even though it probably shouldn’t. You should certainly put effort into your appearance as this will suggest you care about the encounter and that you know how to look professional and present yourself well.

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How Leaders Shape Company Culture

5 May, 2017 (17:22) | Business News Perth | By: Laure Brittani

What is company culture? It is a system of shared values and attitudes that focus on how work gets done and how people and materials are affected in a business organisation.

As a business owner, you should know that company culture can either attract or repel those whom you need the most to build a prosperous business.

Most business individuals would agree that business is about people, as in customers, suppliers, lenders, investors, and employees. In order to attract the most talented employees and the most profitable customers, your company’s culture has a large impact on your success.

On the other hand, your company culture is crucial. It has a major effect to organisational performance whether it is defined in terms of customer satisfaction, attendance, safety, or productivity. A strong company culture aligns your entire company with its shared set of goals and objectives. It also simultaneously empowers employees to make decisions in their areas of responsibility.

In order for your company to grow and prosper, a company culture must be created. It will clarify your identity, your values, and your beliefs. A culture must also be created so that your organisation is able to not only attract quality people, but also (and even more importantly) to keep them.

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Insurance: Storms, floods & fires

16 January, 2017 (10:19) | Business News Perth | By: Laure Brittani

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All businesses face different uncertainties and risks. Sadly, many of them are unable to cope up with the loss of income and often results to closure of their operations because of these risks. They face risks of natural calamities such as storms, floods or earthquake, fire, and so on. They also face man-made risks like vandalism, etc. Therefore, to protect their businesses from risks, business owners should consider purchasing business insurance particularly Business Interruption Insurance or also known as BII.

There are many risks that are associated with business interruption such as property damage, equipment break down, fire, flood, theft and any unforeseen risk that your business is not prepared for. During such calamities, your business is forced to shut down temporarily. This leads to huge financial loss and loss of profit.

Business Interruption Insurance is important as it softens the effect of the loss due to the natural disaster. Having your home or business building devastated by a natural disaster is so painful. But when you are covered by insurance, your burden is lessened. Apart from being a smart decision, buying insurance is also a requirement by lending institutions.

Over the last few years, there have been many serious floods, fires, cyclones and storms in Australia and many people have found out too late that they did not have enough insurance cover on their home.

For more on business insurance, read this:

To grow or not to grow: What’s holding you back?

7 December, 2016 (14:00) | Business News Perth | By: Laure Brittani

growthStarting a business is exciting particularly when you think about the visions of freedom, money, and all the perks of owning a successful business. The excitement propels us into goal setting sessions, online research for blogs and websites platforms.

Our excitement also brings us to reading stories of other successful entrepreneurs that started out with the bare bones as we will. These stories tell tales of success and money out there just waiting for us if we would just believe. The reality is, yes the business is out there for the taking, but it will take a lot of hard work and patience to reach the level of freedom, perks and money that we dream and read about.

Growing a business however is not as easy as it sounds. Even if you have reached your target sales and profit, there are other factors to consider before you expand. You will need a business plan to lay out your mission, your financial leap required, how you will market the business, future growth, etc. because if you leap before looking to see how you might land, you’ll be bouncing all over the place.

On the other hand, there are some businesses that really want to grow that some factors hold them back. What are these factors? How can we overcome them?

Check out this article to find the answer:

What Makes a Successful Business Plan?

8 June, 2016 (11:13) | Business News Perth | By: Laure Brittani

Like any other write-up, a business plan can either be good or bad. And if you are planning to start a new business soon, it is important for you to know the difference of a good business plan, from something mediocre or even bad.

As implied, the business plan is a document that specifies and discusses a number of important information. This includes the company’s identity and nature of business, the business’ objectives and purposes, the products or services you are offering, the entity’s marketing strategies and its plans for the future, the market the company plans to conquer or also known as the niche, and more importantly the company’s financial standing prior to business.

With all the information stated in a business plan, you can see that a business plan is very much like a blueprint that will help you or anyone start and manage a business regardless of its nature.

Once you have already known the importance and purposes of a business plan, the next thing that you should start working on is learning how to make one. But before you have the urge to get your computer going and start writing, here are the qualities of a good business plan that you have to keep in mind.

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How Outsourcing Works

31 March, 2016 (10:43) | Business News Perth | By: Laure Brittani

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Many are talking about “outsourcing” these days. We know it pertains to the corporate world, but what are the advantages of outsourcing?

Basically, outsourcing is nothing more than removing away a part or parts of your processes and operations entrusting them to an external professional organisation and whose primary task is to complete this work for you.

Before, outsourcing was only performed by large corporations. But thanks to the internet, service outsourcing is now available to smaller companies. With globalisation threading the roads through avenues opened by the World Wide Web, various processes and tasks can now be outsourced in large volumes everyday from all over the globe. In simpler words, the internet fuels everything making outsourcing possible.

One major advantage of outsourcing is it helps companies in effective use of human resources. Organisations, especially those that are just starting, are allowed to start even with just small regular employees. Employees in the company can thus focus on the main purpose of the business and their own area of expertise. Other employees are then not needed to look after the aspects that the outsourcing recipient is taking care of.

Another benefit of outsourcing is that the team that will receive the project is already ready to go and can deliver work at a quick turnover rate. No time is wasted in setting up a team and training them as to what is expected of the project.

Read this for more information about outsourcing:

Tips before Buying a Commercial Refrigeration Unit in Perth

8 June, 2015 (08:05) | Commercial Refrigeration | By: Laure Brittani

When it comes to running a food service based business, you will always need reliable commercial refrigeration units from companies regardless of the type of meals you serve. However, choosing the right refrigeration appliances for your business can be a bit difficult. That’s because there are numerous options available in the market nowadays and picking which one to buy is confusing.

To help you make your selection process easier, here are some helpful tips for you to follow:

commercial refrigeration PerthWhen buying freezers and fridges, you need to understand that this is a big investment. Hence, you have to consider the many elements aside from choosing the unit that is working properly.

The first thing to consider is the type of refrigeration unit you need. Depending on the type of your business, you can choose a chest freezer, blast chillers, display freezers, or any other type of refrigerator.

Secondly, the next thing that you need to know is the amount of space available in your place. Then, how much goods you need to store inside the unit. Knowing these two factors will help you in determining the size of commercial refrigerator you will need.

These are the important things to consider when buying a commercial refrigeration unit. Keep in mind that these appliances are not cheap so you really need to very careful before buying.


Facts about Commercial Refrigeration

15 January, 2015 (14:06) | Commercial Refrigeration | By: Laure Brittani

Managing a business like a restaurant, ice cream house or a coffee shop is not easy as it sounds. There are so many things to manage and there are numerous important appliances to maintain for the business to be able to up and running.

Having a good and high quality commercial refrigeration system is a must if you are in the catering or food preparation business. These appliances should be performing well at all times so that customers will be satisfied.

Check out the video below to learn more information and details about commercial refrigeration: