Google Changing Advertising Costs.

Google will soon begin using load time as part of your landing page quality Score. This has far reaching effects for many of us, depending on where we host our web sites.

They did state that it would be after a review period of one month; this should hopefully eliminate the network traffic congestion that often occurs.

So what can you do to ensure that your pages are loading quickly?

Optimize all of your graphics for the web, reduce them to the minimum size that still gets the message across.

Write your ad copy to get your message across in the most use of your word count. While text loads generally very quickly, if you have a page 80+k in size someone on dial up could be waiting for a little while for your page to load.

I use DreamWeaver, one of the features I like is the graphics place holder. This allows text to load very quickly, and then the images fill in.

You have to applaud Google for making these changes enhancing their customers experience. Note: The customer is the searcher not you the advertiser!

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Filed Under: Marketing
Tagged: Advertiser, Google