How To Avoid Common Advertising Mistakes

Advertising isn’t hard to do.

You prepare an advertisement or write a classified ad to sell your product or generate interest to send people more information. But the way most people make mistakes is either by their inability to write effective ad copy and by sending it to be published in the wrong publication. Here are some pointers to follow:

Writing Effective Copy

Never try to sell anything costing more than $5 in a small display ad or a classified ad. First of all, you don’t have enough room to tell people everything they need to know to entice them to order.

Instead, you need to employ the “Two-Step” method of advertising. Request the reader to send you $1 or 4 first-class postage stamps for more information. When they respond, you will send them a brochure, flyer, order form and cover letter so they can place an order for the real product.

Now that pricing is out of the way lets talk about writing your ad copy. The best way to learn how is to read the ads other people have written. Don’t copy them word-for-word, but use them as a guide to write your own ads. Once you get the hang of it, you’ll be writing effective ad copy just as well as the pros.

Advertising in the Right Publication. Although this may sound a little silly and you think it is only common sense to know this _ people will often overlook this fact when choosing the publication they will be advertising in. Instead, they will look for the lowest price for the amount of circulation they receive. Unfortunately, this does not work out.

Even though you need to look for good deals that make it easy on your pocketbook, you will be throwing money away if you don’t pre-qualify the publication you choose.

Part 1 2 3

• Page Two of Avoiding Advertising Mistakes
  Study the publication to see what other people are advertising and how they are advertising it. Contact some of the people who sell items similar...
• Page Three of Advertising Mistakes
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• Part Two of Preparing A Business Plan That Guarantees Profits
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Filed Under: Marketing Articles
Tagged: Advertising, Money