Marketing Moments – First Impressions

27 July, 2017 (16:02) | Business News Perth | By: Laure Brittani

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If you are a business, you probably already know that first impression is everything especially to new and small business owners. Of course, most of our customers make majority of their judgements in a snap judgement.

You might not realise it, but when you visit a shop or a business premise, within minutes you will have both decided whether you like the business, whether you buy their product/service or whether and whether you could work with them.

First impression in business can dictate whether or not you end up getting clients and customers that is why it is incredibly important. It can dictate whether or not you end up getting clients and customers In that snap judgement. Thus, it means that you can lose a lot of money or career potential within seconds and it will be incredibly difficult to try and change opinions after this point.

In life, it is not nice to judge a book by its cover. In business however, the way you, your employees, and place look will also have a big impact on the unconscious ways that your potential clients see you, even though it probably shouldn’t. You should certainly put effort into your appearance as this will suggest you care about the encounter and that you know how to look professional and present yourself well.

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