Page Two of Avoiding Advertising Mistakes

Study the publication to see what other people are advertising and how they are advertising it. Contact some of the people who sell items similar to your own with the hope of networking with them. You would be surprised how much free publicity you can get just from corresponding, calling and networking with others.

Once you locate a publication you want to advertise in, give it a try for 3 months. If you don’t get any response or only a few orders, try another publication. There are millions of them and eventually you will hit the right target market that will be interested in what you have to sell.

Don’t Stop With One Publication. Just because you locate the target market of people who are interested in purchasing your product there is no reason you can’t advertise in more than one publication. In fact _ if you don’t, your ad will become stale. If the same people continue to see your ad every month they will probably get tired of looking at it.

Besides, if they wanted the product they would have ordered it by now. Don’t tire them out! Alternate different size ads and get rid of ones that don’t work well.

Leave your ad running as long as it brings in orders for you but also advertise in 5, 10, 20 or 50 other publications also to generate a steady stream of orders and to reach more people.

Key Your Ads. Many beginners in mail order never key their ads so they know what publication people saw their ads in. In fact, I personally never did this myself and ended up losing a lot of money. So please don’t make the same mistake I did.

Keying your ads means that you place a code of some sort in your address so that when people write and order something from you, you immediately will know where they saw your ad.

Keep a record of every name and address of the publisher you send an advertisement to. Record the date you sent the ad and the date you received a checking copy, proving that your ad appeared. Also record the “code” you used so you can immediately identify where it came from.

If your address is “123 Anytown St,” it could become “123 Anytown St, Suite A” for one publication and “Suite B” for another. The postman will still deliver your mail to “123 Anytown St.”

Of course, if you live in an apartment complex and there are apartment numbers you could turn “111 Johnson Apt A” into “111 Johnson, Apt A-1” for one publication and “Apt A-2” for another. Post office box addresses are also simple.

Turn “PO Box 585” into “PO Box 585, Dept A-1” for one publication and “Dept A-2” for another. People will sometimes even change their name on the ad for keying purposes.

Part 1 2 3

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Filed Under: Marketing Articles
Tagged: Advertising, Money, Office