Page Three of Advertising Mistakes

You might see the name “Harriet’s Recipe Book” instead of Harriet Ranger. Harriet might also use “Harriet’s Cookbook” or even “Harriet’s Solution to Stress” on her ads relating to these products.

Use your own imagination and pretty soon, keying your ads will be a normal part of your life. Be sure and keep track (on your Record Sheet) of how many responses you receive from each publication.

After 3 months, look over your Record Sheet and get rid of the publications that didn’t do well. You’ll go broke if you spend $10 per month advertising a 2-inch ad if you only receive $1 back in orders. Read more

Page Two of Avoiding Advertising Mistakes

Study the publication to see what other people are advertising and how they are advertising it. Contact some of the people who sell items similar to your own with the hope of networking with them. You would be surprised how much free publicity you can get just from corresponding, calling and networking with others.

Once you locate a publication you want to advertise in, give it a try for 3 months. If you don’t get any response or only a few orders, try another publication. There are millions of them and eventually you will hit the right target market that will be interested in what you have to sell. Read more

How To Avoid Common Advertising Mistakes

Advertising isn’t hard to do.

You prepare an advertisement or write a classified ad to sell your product or generate interest to send people more information. But the way most people make mistakes is either by their inability to write effective ad copy and by sending it to be published in the wrong publication. Here are some pointers to follow:

Writing Effective Copy

Never try to sell anything costing more than $5 in a small display ad or a classified ad. First of all, you don’t have enough room to tell people everything they need to know to entice them to order. Read more

Part Two of Preparing A Business Plan That Guarantees Profits

On the very first page, which is the title page, put down the name of your business - ABC ACTION - with your business address underneath.

Now, skip a couple of lines, and write in all capital letters: PRINCIPAL OWNER - followed by your name if you’re the principal owner. On your finished report, you would want to center this information on the page, with the words “principal owner” offset to the left about five spaces. Read more

Entrepreneurs Seeking Home Based Businesses.

Thousands of entrepreneurs are seeking information on home business opportunities so they can work from home Thousands of professionals without knowing it, are living their lives according to the 45-year plan.

They work for 45 years in someone else’s business, 40 plus hours a week, for 50 weeks a year “making the owner / share holders wealthy”. Read more