How can you implement collateral marketing into your business model?

When it comes to implementing collateral marketing into your home business, we need to first look at what our companies provide for us or where we can find material to use for this purpose.

We also need to determine is this going to be online or offline marketing? One of the more difficult things to learn about collateral marketing is how to determine the right marketing piece for your target market. Read more

Should you send a physical collateral marketing piece or a free online report?

This is a debate that will always be present in marketing, on one side people feel what is most important is just getting the contact information. A free report can do that, yet it really does not have any shelf life at all. Free reports that we download, join the hundreds of others we have clogging up our computers already.

Sending a physical collateral marketing piece like a CD or DVD has it’s benefits. For starters it’s not likely that it will get lost inside a computer, well maybe that’s possible. With CD’s and DVD’s people tend to hang on to them for quite awhile. Read more

Marketing Collateral Is it Part of your Home Business model?

Collateral marketing is one of the most misunderstood facets of marketing today, especially when it comes to those involved in home business. This is method of marketing is a suberb way to gain the trust and confidence of your customers.

Many companies practice this method of marketing, have you ever been into a Costco and sampled the food that has been prepared? They are practicing collateral marketing to a degree, by giving you a free sample you can make a decision whether you want to actually purchase the product while your at the store. Read more